I first met Yvonne in a South London pub at a Lucky Things meet up. Greeted with a huge smile and confident big brown eyes, I liked her immediately.
Yvonne is the mastermind behind the brand Kemi Telford. Known for empowering slogan tees and super hot but practical women’s clothing, Yvonne has developed a fashion power house. But what makes her so special? Yvonne really and truly believes in herself, her brand, and her vision, and despite a few wobbles has totally stayed in her lane. It’s paid off. Kemi Telford is going from strength to strength as more women discover the style, comfort, and uniqueness of her designs.
I love Yvonne collections as she combines beautiful fabrics with practicality and comfort. Inspired by her Nigerian heritage, Yvonne encourages women to own their look and not be afraid to stand out and use their clothes to express themselves. This really resonated with me, my style, and the whole ethos behind my Mother With Style blog. After becoming a mother I totally lost my mojo. A combination of exhaustion, hormones, body changes, and media pressures made me feel shit. Yvonne has designed beautiful clothes that empower and make you feel fabulous, but are also practical and wearable for busy women.
Yvonne kindly agreed to let me in to a few secrets about herself and her business. So here is a little interview with this total babe and mum boss.
What inspired you to start Kemi Telford?
My daughters challenged me to start Kemi Telford. I was a stay at home mother for over 7 years. All they saw me do were the housework and caring for the family. These are all great things but I did not want them to grow up thinking that is the only role a woman plays in her life.
What is the best thing about working for yourself?
Working for myself is hard work but it gives me flexibility.
What is the hardest thing about running your own business?
For me, the hardest thing about running my business is lack of balance in regards to working hours. I never seem to stop.
Where do get ideas and inspiration to inform your designs?
The actual designs are simple but the fabrics we use are bold. The inspiration behind the boldness of the fabric comes from Nigeria where people are not afraid to take up their space through the clothes they wear.
What item can you not leave the house without?
My phone and keys.
What is in the current contents of your handbag?
Phone, tissue paper, wallet, and keys.
What would you say is the hardest working item of clothing in your wardrobe and why?
I don’t have any because I only buy what I know will be worn.
Heels or flats? Can you choose?
Flats. My busy lifestyle has banished me to wearing flats only.
You’re a busy mum of two gorgeous girls, what is your go to look when you are short of time?
When I am feeling overwhelmed or short of time, I ask my daughters and husband for help. Right now, my daughters are at a stage where they are able to help me.
Any tips of what to do when you are feeling far from fabulous?
Wear beautiful clothes and listen to great music. Music in particular changes everything.
What a legend she is! Please check out her Instagram feed and website for a visual feast of wonderful designs.
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